demand generation with social channels like Facebook and Instagram.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Define the social media strategy and manage the presence across all social media channels
Be responsible for our brand management and identity: you communicate and successfully position our efforts in the ecosystem. You also contribute towards building a strong brand with deep reach.
Copywriting for online (website, landing pages, emailers, newsletters, ad copies, etc. ) and offline marketing collaterals (brochures, pamphlets, posters etc.).
Leading marketing campaigns from the idea stage through to their execution and implementation.
Prepare online newsletters and promotional emails and organize their distribution through various channels.
Measure report performance of all digital marketing campaigns and assess against KPI/ ROI
Monitor, listen, and respond to users in a – Social- way while cultivating leads and sales
Oversee design (ie: Social media graphics ads, landing pages, Twitter profile, Blog, etc.)
Required Skills
1 year + of hands-on experience in using social media for brand awareness and implementing digital marketing strategies.
Excellent written and verbal communication skills.
Ability to develop marketing strategies using both quantitative and qualitative insights.
Excellent copywriting skills, with an eye for detail.
Social savvy and passion for social and digital media.
Good knowledge of marketing analytics, automation, and content creation tools. up-to-date with the latest trends and best practices in digital marketing.
Ability to analyze and present social performance.