Social Media Executive

New Delhi

Full Time

Roles and Responsibilities:

  • Prefer who has worked for B2B domain
  • Marketing specialist in social media.
  • demand generation with social channels like Facebook and Instagram.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
  • Define the social media strategy and manage the presence across all social media channels
  • Be responsible for our brand management and identity: you communicate and successfully position our efforts in the ecosystem. You also contribute towards building a strong brand with deep reach.
  • Copywriting for online (website, landing pages, emailers, newsletters, ad copies, etc. ) and offline marketing collaterals (brochures, pamphlets, posters etc.).
  • Leading marketing campaigns from the idea stage through to their execution and implementation.
  • Prepare online newsletters and promotional emails and organize their distribution through various channels.
  • Measure report performance of all digital marketing campaigns and assess against KPI/ ROI
  • Monitor, listen, and respond to users in a – Social- way while cultivating leads and sales
  • Oversee design (ie: Social media graphics ads, landing pages, Twitter profile, Blog, etc.)

Required Skills

  • 1 year + of hands-on experience in using social media for brand awareness and implementing digital marketing strategies.

  • Excellent written and verbal communication skills.
  • Ability to develop marketing strategies using both quantitative and qualitative insights.
  • Excellent copywriting skills, with an eye for detail.
  • Social savvy and passion for social and digital media.
  • Good knowledge of marketing analytics, automation, and content creation tools. up-to-date with the latest trends and best practices in digital marketing.
  • Ability to analyze and present social performance.

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